![]() ![]() Introduction: The Hook Model The importance of habits in business ![]() ![]() You can read excerpts from the first half of our review below or download the full audio and text summary here, as part of our free business starter kit: ![]() This is why we decided to make it easy for you: We read the entire book and summarized the key concepts of each chapter! But for those who are pressed for time, it can be hard to set aside time to read the entire book. Ever wonder what makes certain products "stickier" than others? What compels us to check our phones up to 80 times a day? Or automatically go to Google when we have a question (rather than any other search engine)?Īccording to Nir Eyal, author of the best-selling book "Hooked: How to Build Habit-Forming Products," all of the most addictive products use what he calls the Hook Model to associate users' emotions and routines to a product, prompting them to return to it time after time, without having to resort to expensive advertising.Ī Silicon Valley favorite, "Hooked" is a fascinating read that will give you insight into the intersection between technology, business and psychology. ![]()
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